Hoogstraten Strawberries. Generations of success for growers and the market
Together, 125 growers supply more than 34 million kg of strawberries every year. We combine generations of craftsmanship with advanced digitization, far-reaching traceability and an unrivaled sales system.
This allows us to always guarantee the best price, maximum freshness, and constant availability.
Innovation in cultivation and processing
We are committed to a supply chain that gets things right from field to fork. Upon delivery, key information about the crop, grower, production plots, and shipment is recorded. This enables full traceability of origin and allows any issues to be identified quickly and accurately.
A custom-designed packing machine automatically places the punnets into the boxes, saving growers valuable time and reducing labor on the farm. Each punnet is assigned a unique QR code, which is linked directly to the correct grower for complete traceability.
Hoogstraten through and through. Quality, innovation and security
the most suitable sales system for every product: auction sales, forward contracting, or a combination of both.
stable supply of more than 34 million kg per year
on each package, a QR code links the consumer directly to the grower
custom-designed packing equipment provides growers with ready-to-use packaging and smoother logistics
unsold product goes to a processor, so nothing is wasted
driving force in the sector thanks to Proefcentrum Hoogstraten, variety days, International Strawberry Congress etc.
Clock auctions and the block sales system: transparent and rewarding
For strawberries, clock auctions remain the benchmark for transparent and robust market pricing. Building on this foundation, our block sales system enables even closer alignment between supply and demand.
Through this system, buyers can choose to purchase strawberries from a specific grower. The extra premium paid for this goes directly to the grower, rewarding quality and commitment. In addition, targeted forward contracting is used to support the auction market.
Futureproof, through and through
In close collaboration with the Proefcentrum Hoogstraten (PCH) research center, we constantly invest in innovation, including improved growing methods, sustainable water management, and new varieties.
The UV robot controls powdery mildew efficiently using UV-C light, reducing the need for crop protection products. Plant sauna technology and water reuse projects are also making strawberry cultivation increasingly environmentally friendly.
Would you like to buy Hoogstraten strawberries?
Learn more about how we work with our sales team
Growers feel at home here
At Coöperatie Hoogstraten, everything revolves around our growers; an optimal operating result for the individual companies remains the highest goal.
Competitive cost structure
thanks to our efficient operations, our marketing and sales costs are among the lowest in the Benelux
Direct payment
our block sales system ensures that any premium paid by preferred buyers goes directly to the grower they select
Tailored services
support services such as automated punnet placement and facilities for strawberry plant storage
Knowledge sharing
access to valuable data, AI-powered forecasting tools, variety showcase events, and the International Strawberry Congress
Keen to get more from every kilo of strawberries?
Thinking of joining Coöperatie Hoogstraten? Sounds a real treat!
Discover what our operations can do for your business
Looking for premium-quality produce?
Secure the best strawberries for your customers at our clock auctions, or choose specific lots with our dedicated block sales system
