Our sales systems
Promoting modern, unique market standards.
The clock auction – a unique system, so you get the best price for daily produce and market pricing of strawberries with us.
Intermediary sales – we offer a commercial approach for all our fresh fruits and vegetables to serve a wide geographic market.
Why clock auctions?
Our auction clock represents many years of tradition. Today, clock auctions still offer the best guarantee of freshness, efficiency and transparency for every party involved.
Clock auctions are the sales technique of choice for products that are brought in fresh daily and are dependent on external factors for production, quality and consumption. In addition, they are the yardstick for value in the landscape of supply and demand.
Fair prices and a fast, smart and transparent chain: the clock system plays a vital role in what we want to offer our growers, customers and consumers.
International market reference
At Coöperatie Hoogstraten, buyers from all over the world bid for our strawberries both in our auction room, and online. Our auction clock has become the pricing benchmark for strawberries in Europe, and that’s something we are super proud of.
Block lot sales: a unique and preferred system
For clock auction sales, we divide produce into uniform quality blocks. To allow buyers the opportunity to purchase strawberries with specific characteristics within one such block, we have introduced a system of block lot sales. This sees buyers express their preference for strawberries from a specific producer in a particular block.
This block lot sales system is a win for everyone.
Customers are given more options to buy the exact product they are looking for. Growers are rewarded for their efforts and encouraged to make a sustained commitment to quality improvement.
Intermediary sales
Thanks to our close relationships with buyers and growers, we can establish a confidential and structured process to provide the best deal for growers and buyers as a neutral party.
Want to know more about our clock auction system?
Want to purchase products using our auction clock system? Wondering how it all works? Want to know what benefits the clock auction system brings for you as a grower? Our specialists are ready to answer all your questions.