The power of cooperation: together, we go further

As a cooperative, we are all working together to achieve economies of scale. Together, we go further, and we’re stronger in the face of anything that comes our way. This includes product innovation, supply chain management, data management, commercial strength and sustainability initiatives.

Every cooperative member is a co-owner.

Supporting each other, building levers as well as bridges, sharing expertise, and facing challenges as a collective, enables us to grow and improve. Both as individual producers and as a group. Beyond that, customers, consumers and other stakeholders in the chain also benefit from our cooperative strength. 

Our values

The values that help shape our drive, attitude and ways of working together.

Integrity

We are reliable

Engagement

We do things better every time

Connected

Together, we are stronger

Growth

We don’t stand still

Horizon

We are constantly exploring new possibilities

Our model of governance, the supervisory pyramid

General assembly*

Board of directors**

Operational governance***

Managing director
Operational management team

*Consists entirely of members
**Consists of 12 members, 1 external consultant, the managing director and 5 managers
***Consists of 1 chairman, 2 delegates and the managing director

Our Board

Adriaensen Lu
Adriaensen Lu
Strawberries
Vice Chairman of Fruit
Company
Adriaensen – Wynants mts
Term until 2027
Bevers Hans
Bevers Hans
Strawberries
Company
Bela bvba
Term until 2030
Christianen Joris
Christianen Joris
Strawberries
Company
Christianen Joris bvba
Term until 2030
Claassen René
Claassen René
Bell Pepper
Company
Mts. Claassen - Klijn
Term until 2027
Dictus John
Dictus John
Strawberries
Company
Dictus vof
Term until 2027
Hermans Kim
Hermans Kim
Tomato
Company
Hermans Tomana bvba
Term until 2027
Krijnen Luc
Krijnen Luc
Strawberries
Company
Gestelberries bvba
Term until 2030
Lauwerysen Koen
Lauwerysen Koen
Tomato
Company
Den Berk bvba
Term until 2027
Leenaerts Peter
Leenaerts Peter
Various
Vice Chairman of Vegetables
Company
Ledewi bvba
Term until 2030
Mertens Jan
Mertens Jan
Tomato
Company
Mepetom bv
Term until 2030
Van den Plas Dirk
Van den Plas Dirk
Tomato
Chairman
Company
Hortipower bvba
Term until 2030
Vermeiren Mitch
Vermeiren Mitch
Tomato
Van Delm Tom
Van Delm Tom
Advisor

Director of the Hoogstraten Research Center

Our manifesto

We are a cooperative through and through. Only our cooperative exists because of you, because of all of us. We are reliant on each other. Every member advances because of the cooperative, while the cooperative moves forward because of each member. Together, we are able to become our best selves. We fully trust one another. 

We are specialists through and through, with a clear picture of the entire chain, right from the very source. 

We are giving by nature, sharing insights and creating connections. From grower to customer and from customer to grower, we act as a pivotal link between supply and demand. 

We are all down-to-earth and grounded by nature, with our feet firmly on the ground. And yet, always facing towards new challenges. 

We are a home for growers, by growers. A home for people, knowledge and respect. We care for each other, always offering a smile, a joke, and a strawberry (among other things).

We exist for consumers. Because they deserve only the best quality on their plates. And that only happens with a fast, smart and transparent supply chain.

Your quality guarantees

At Coöperatie Hoogstraten, we want consumers to be able to enjoy only the healthiest fruit and vegetables. That’s why our growers work according to strict quality standards, while we make sure that we monitor the quality of their products thoroughly.

News from the field

What’s going on at Coöperatie Hoogstraten?

Open House 2024: see how we really do things
09/12/24

Creating connections. Working with commitment and integrity. There is no better way to demonstrate our values than by inviting people to see them in action. On October 12, 2024, we

Great Place to Work – also in 2025 
09/12/24

We are still a Great Place to Work in 2025  In 2025, Coöperatie Hoogstraten continues to work under the Great Place to Work banner, with 98% of colleagues seeing us