As a growers’ cooperative
we join forces to offer strawberries, fruiting vegetables and soft fruits, with a cooperative mindset through and through.
Cooperative
Ambitious
Forward-looking
Specialists
Down-to-earth
through and through
We share insights and create connections, from grower to customer and from customer to grower. We’re at the source. Of crops, research and innovation, data and pricing. This is how we make a difference together, creating the smartest, shortest and most transparent chain possible, to ensure the freshest strawberries and the tastiest tomatoes. So that everyone sees and tastes the fruit of our labor.
Hoogstraten through and through
Coöperatie Hoogstraten is an organization where forward-looking growers of strawberries, fruiting vegetables and soft fruit join forces. We have a cooperative mindset, through and through. We share insights and create connections, from grower to customer and back again.
Because it’s this personal approach that we’re all about. In research and innovation, data and pricing: we’re at the source of it all.
By working together, we create the smartest, shortest and most transparent chain. To ensure the freshest strawberries and the tastiest tomatoes. So that everyone sees and tastes the fruit of our labor.
Specialism
At Coöperatie Hoogstraten, we focus intensely on strawberries and fruiting vegetables. Knowing these products through and through enables us to work efficiently in everything we do. We’re right at the source of innovation and research into improving cultivation methods and varieties. And we have a clearer view of the entire value chain than anyone.
Growth
Everything we do is centered on carefully considered growth. We are as ambitious as we are forward-looking, working to help each other improve, whether by developing our businesses or building on expertise. By working on a large scale, we are building leverage.
Sustainability
Our cooperative operates, by definition, in a way that allows us and our growers to survive and do business long term. We’re serious about our responsibility to contribute to a healthy food environment, supporting our growers in their sustainable transition. And we give back to society.
Expertise
At Coöperatie Hoogstraten, we’re about more than growing fruit and vegetables. We are continuously gathering data to give us greater insight into the chain, forming the basis for further digitization of our operations. We’re also committed to research and development to improve products and links within the chain. And by actively sharing this wealth of knowledge, we help each other move forward.
Efficiency
High-performance, relevant services for our growers and customers. Easy and pleasant working relationships with every link in the chain. That’s us, through and through.
Join the team
Discover the added value that Coöperatie Hoogstraten can provide for you as a grower
Want to bring your products to market with Coöperatie Hoogstraten?
Discover the many benefits, find out who our growers are and learn how to join here.
Become a customer
Become a Coöperatie Hoogstraten customer
Looking for a specialized and reliable partner for all your strawberry, soft fruit and fruiting vegetable needs?
Learn more about our customer benefits, sales markets and how to become a customer.
About Coöperatie Hoogstraten
Learn more about our organization,
our vision and how we work.
The right price. As reliably as clockwork.
When it comes to strawberries, the Coöperatie Hoogstraten auction clock sets the market price. For fruiting vegetables, we also use other sales systems. Here’s how we ensure the best price for every product, for every link in the chain.
News from the field
What’s going on at Coöperatie Hoogstraten?
Norwegian newspaper Dagbladet has chosen Miss Perfect – from grower Den Berk Délice (Merksplas) – as the tastiest tomato. This was decided by an independent jury including the famous chef
On September 27, 2024, we received the Sustainable Entrepreneurship Prize from VOKA, stemming from our efforts in sustainability and innovation. “Cooperative Hoogstraten has succeeded, among other things, in creating a