Smart, quick and transparent through and through
Data and digitization
Capturing data, from field to plate. That’s what we strive for, giving every party involved greater insights into the chain, origin and footprint of products. Data provides strategic building blocks for more efficient processes, as well as allowing further digitization of the chain.
Research and development
We are working with our growers and our customers on initiatives that will help make our collective activities future-proof. From studies of efficient production methods to analyses of consumer preferences and precise quality segmentation.
In close cooperation with leading international horticultural research center Proefcentrum Hoogstraten (Hoogstraten Research Center), we are conducting research into varieties, crop protection, cultivation techniques, fertilizers, sustainable use of energy and water management, waste management and circular economy initiatives, preservation techniques and automation.
Our commitment: a transparent chain
Our improvement projects are always focused on maximizing the connection between growers, buyers and consumers. We’re committed to:
- Traceability via QR codes on each pack of strawberries
- Matchmaking between supply and demand to avoid surpluses
- Data and AI-driven projects to make predictions across seasons, climate, crops and cultivation, while providing faster sales insights for buyers and growers alike.
News from the field
What’s going on at Coöperatie Hoogstraten?
Join the team
Discover the added value that Coöperatie Hoogstraten can provide for you as a grower
Want to bring your products to market with Coöperatie Hoogstraten?
Discover the many benefits, find out who our growers are and learn how to join here.
Become a customer
Become a Coöperatie Hoogstraten customer
Looking for a specialized and reliable partner for all your strawberry, soft fruit and fruiting vegetable needs?
Learn more about our customer benefits, sales markets and how to become a customer.
